Meet the team.
Allison Robicelli
Co-FounderFor close to 20 years, Allison Robicelli has written for nearly every major food and culture publication in the country, including a four-year column at the Washington Post, as well as Bon Appétit, Food & Wine, the Philadelphia Inquirer, and Reader’s Digest. She’s a James Beard finalist for writing. Before journalism, she built a small Brooklyn business into a globally recognized brand, covered by the BBC, the Wall Street Journal, and Fast Company, and was named one of Brooklyn’s Top Women in Business in 2013.
She’s guest lectured at colleges including NYU and Fordham, and founded The Onesta Agency after two years coaching students once her own sons left for college. She lives in Baltimore.
Matt Gross
Co-FounderOver the past 30 years, Matt Gross has written, edited, or otherwise worked for almost every major U.S. media company. His features and columns have appeared everywhere from the New York Times (where he was the Frugal Traveler), the Village Voice, the Guardian, and Businessweek to Food & Wine, Saveur, Afar, Outside, and New York Magazine. As an editor, he’s led teams at places as varied as Bon Appétit and Realtor.com.
A graduate of the Johns Hopkins University (BA ’96, MA ’98), he lives in Brooklyn with his wife and their two daughters.